Talent in a Previous Life

Because It's Never Just About the Music

Monday, November 19, 2007


Well, we were going to write something about the new Girls Aloud album today, but our copy has so far resolutely refused to drop through our letterbox. We are going to assume an innocent explanation for the delay for now, but if we here our postman walking down the street whistling future-pop electro anthems of incomparable genius then, frankly, there’s going to be hell to pay.

Instead, we shall turn our attentions towards the news that MTV has just launched it’s sixtieth - 60! - channel. Admittedly at least half of the sixty are time shifted “Plus One” channels, but even so this is still quite an impressive feat. It does, after all, take a certain amount of dedication and persistence to have that much airtime at your disposal and yet still use it for nothing more interesting than repeating the same episode of My Super Sweet Sixteen over and over again. The latest channel to join the family is MTV Arabic, part of MTV’s efforts to celebrate the world’s cultural diversity and local quirks by showing the same Hogan knows Best and Pimp My Ride style rubbish that the rest of the world sees, only with subtitles. But if that’s channel sixty, what are the other stations that MTV is pumping out to an increasingly disinterested world? Let’s have a look, shall we?

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